[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.konjunktura.cz\/pravidla-online-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.konjunktura.cz\/pravidla-online-marketingu\/","headline":"Pravidla online marketingu","name":"Pravidla online marketingu","description":"Existuje mnoho princip\u016f v online marketingu, kter\u00fd se vyplat\u00ed dodr\u017eovat. A nen\u00ed jich zase tolik, aby je nezvl\u00e1dl laik. Pochopiteln\u011b je lep\u0161\u00ed se sv\u011b\u0159it odborn\u00edkovi,…","datePublished":"2019-03-25","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.konjunktura.cz\/author\/#Person","name":"","url":"https:\/\/www.konjunktura.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"konjunktura.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.konjunktura.cz\/wp-content\/uploads\/img_a344959_w2685_t1558784291.jpg","url":"https:\/\/www.konjunktura.cz\/wp-content\/uploads\/img_a344959_w2685_t1558784291.jpg","height":0,"width":0},"url":"https:\/\/www.konjunktura.cz\/pravidla-online-marketingu\/","about":["Business"],"wordCount":407,"articleBody":" Existuje mnoho princip\u016f v online marketingu, kter\u00fd se vyplat\u00ed dodr\u017eovat. A nen\u00ed jich zase tolik, aby je nezvl\u00e1dl laik. Pochopiteln\u011b je lep\u0161\u00ed se sv\u011b\u0159it odborn\u00edkovi, ale v\u011b\u0159te, \u017ee to zvl\u00e1dnete i vy sami. Na co si d\u00e1t pozor a co cht\u00edt po specialistovi, kter\u00e9ho budete platit?  Kvalitn\u00ed obsah se vyplat\u00ed Tohle nen\u00ed nic nov\u00e9ho. \u010cl\u00e1nky o relevantn\u00edch t\u00e9matech lid\u00e9 cht\u011bj\u00ed \u010d\u00edst a co je d\u016fle\u017eit\u011bj\u0161\u00ed, budou je sd\u00edlet. Text si m\u016f\u017eete napsat sami, anebo ho sv\u011b\u0159it specializovan\u00e9 spole\u010dnosti, kter\u00e1 se marketingem aktivn\u011b zab\u00fdv\u00e1. A zaujmout m\u016f\u017eete nejen \u010dl\u00e1nkem jako takov\u00fdm, ale tak\u00e9 fotografi\u00ed nebo videem. Vyu\u017eijete tak sv\u016fj potenci\u00e1l naplno. Soust\u0159e\u010fte se na kl\u00ed\u010dov\u00e1 slova Aby lid\u00e9 \u010dl\u00e1nek na\u0161li, mus\u00edte mu p\u0159i\u0159adit spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova. Jen tak m\u016f\u017ee vyhled\u00e1va\u010d zobrazit spr\u00e1vn\u00e9 \u010dl\u00e1nky podle toho, co \u010dten\u00e1\u0159 hled\u00e1. Vyu\u017e\u00edt k tomu m\u016f\u017eete dv\u011b z\u00e1kladn\u00ed platformy: Sklik od Seznamu, Google Adwords od Googlu. Nepou\u017e\u00edvejte p\u0159\u00edli\u0161 obecn\u00e9 v\u00fdrazy jako \u201cboty\u201c. Vyu\u017eijte naopak v\u00fdraz\u016f jako \u201cluxusn\u00ed boty\u201c, \u201csvatebn\u00ed boty\u201c nebo \u201cb\u00edl\u00e9 boty na podpatku\u201c. Kdy\u017e budete konkr\u00e9tn\u00ed, bude to pro v\u00e1s jen dob\u0159e. Najde v\u00e1s tak mnohem v\u00edce lid\u00ed a budete se moci soust\u0159edit pouze na potenci\u00e1ln\u00ed klienty. Vyfiltruj\u00ed se tak osoby, kter\u00e9 byste pravd\u011bpodobn\u011b p\u0159\u00edli\u0161 nezaujali.  Osobn\u00ed odkazy Mo\u017en\u00e1 to trochu podce\u0148ujete, ale vyhled\u00e1va\u010de p\u00e1traj\u00ed i mezi odkazy jako takov\u00fdmi. Je tak d\u016fle\u017eit\u00e9, abyste kl\u00ed\u010dov\u00e1 slova um\u00edstili i tam. A stejn\u011b d\u016fle\u017eit\u00e9 je jasn\u00e9 ozna\u010den\u00ed v\u00e1s samotn\u00fdch. Pokud jste nap\u0159\u00edklad krej\u010d\u00ed, napi\u0161te to do n\u00e1zvu webu i do odkazu. Budete tak l\u00e9pe vyhledateln\u00ed. Ka\u017ed\u00fd vyhled\u00e1va\u010d m\u00e1 sv\u016fj algoritmus, podle kter\u00e9ho zobrazuje v\u00fdsledky. Nikdo ho p\u0159esn\u011b nezn\u00e1, ale jeho z\u00e1kladn\u00ed principy nejsou slo\u017eit\u00e9. Sta\u010d\u00ed je chv\u00edli pozorovat, pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova a nepsat pr\u00e1zdn\u00e9 fr\u00e1ze a \u010dl\u00e1nky o ni\u010dem. Mo\u017en\u00e1 to bude chv\u00edli trvat, ale kdy\u017e se v\u0161e povede, tak m\u00e1te \u00fasp\u011bch zaru\u010den. A nezapome\u0148te, \u017ee i drobn\u00e9 zm\u011bny na webu mohou hodn\u011b pomoci budouc\u00edm zisk\u016fm.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pravidla online marketingu","item":"https:\/\/www.konjunktura.cz\/pravidla-online-marketingu\/#breadcrumbitem"}]}]